Very interested to see how you expand market as it sounds like you are aiming to upscale the brand. This is very difficult. I prefer an expensive leather wallet and would never buy a ridge in 1000 years (no hate, it’s just not my style, but I think I am indicative of a consumer segment you are trying to capture). Once you defined yourself as a $100 price point, it’s hard to convince consumers the brand is worth more. I could be way off base with my assumption but interested to follow along nonetheless. If you can get me to ditch my saint laurent for a ridge I shall bow before you
The Art of making something for everyone
Very interested to see how you expand market as it sounds like you are aiming to upscale the brand. This is very difficult. I prefer an expensive leather wallet and would never buy a ridge in 1000 years (no hate, it’s just not my style, but I think I am indicative of a consumer segment you are trying to capture). Once you defined yourself as a $100 price point, it’s hard to convince consumers the brand is worth more. I could be way off base with my assumption but interested to follow along nonetheless. If you can get me to ditch my saint laurent for a ridge I shall bow before you