Better vs Different
That’s the hard truth that sounds obvious only when said out loud: optimisation is not something that will catapult your business. If anything, it slows you down as you look inward. Rather than as you say, innovate - or look outward for that next new big lever.
Something I think you said before stuck with me “I’d rather a sloppy $100m biz vs an optimised $1m biz” and it’s true. Optimisation fools you into thinking you’re working “on” your business but it’s likely only as good as sanding down a chair you’ve built - when in reality you need to start building the table.