Why 2023 is our best year ever

Flex in text. part 1

We are crushing 2023.

I know a lot of people are having a hard year.
I have a lot of sympathy for the brands struggling.
When your business starts to tread water, it can suck all of the energy out of your life.

Cant eat, cant sleep, embarrassed to ask for help.

It sucks. And I am sorry.
This email isnt actually a flex.

It is to break down how and why Ridge is winning in 2023.

This was going to be just a one off email, but it is too long.
This will be a 3 part series where I break down how and why I think things are going so well.

Understand your business:

Every time something enters the mainstream discourse, I feel like Ridge is 12-24 months ahead of the ball.

Creative replacing media buying?
Yeah we were investing there in 2020.

Diversification away from facebook?
that was us in 2018.

Profitability matters?
That was us from day 1.

Right now the talking points are all about profitability…
DUH

We are in the oldest business on earth.
We sell things for money. We should profit on that sale.

Your business isnt complex.
COGS, shipping, marketing costs, people.
Stop acting like you need to wait until the 15th of the next month to know if you are profitable.

You should have a rough number every day for how well yesterday did.

You know what you spent, you should know what your monthly fixed costs are, and you know what your average cogs are.

Not knowing your business deeply enough means you dont know what to fix (or if you can even fix it)

You should be an expert at every piece of your business.
If you arent… Learn. You not knowing marketing is YOUR FAULT in 2023.

Want to learn from other ecom operators?

• Join ecomfuel

• Listen to my podcast

  • We have a slack group, its free, but we only let operators in

Or learn from people who do it for a living

If you dont know paid media and you call yourself an ecom brand, you are doomed to fail. You need to know the basics or I will see you at your bankruptcy hearing.

Follow, hire, or stalk people who do this for a living

• https://twitter.com/TaylorHoliday and https://www.youradmission.co/

  • Free knowledge, good agency, then a community for people to learn this

• https://twitter.com/iamshackelford

• https://twitter.com/mrsharma

• https://twitter.com/herrmanndigital

• https://twitter.com/heyitsalexP

TLDR-

Do you know everything about finance?
What about coding? Or legal structure?

No. You know what you need done and then you hire a professional to guide you.

You made a thing. Congrats. I am proud of you.
Making a thing and selling a thing are different.

And right now, in 2023, it is a lot harder to sell a thing then to make a thing.

There are FREE resources EVERYWHERE to learn what you dont know.
Instead of wasting time on chat GPT, log into ecomfuel, listen to my podcast, or follow Alex on twitter.

Cant fix your business until you understand it.

Part 1 of why ridge is crushing it- we understand the business.