How our $$$ is growing 200%+

Canadian bucks

Clickbate:
But its true

Our international revenue is up 200% YOY while barely increasing spend.
How do we do it?

A unique international opstack:

We have 5 different web experiences.
One for each major market.

Thats pretty standard right?

But we go above and beyond to have LOCAL INVENTORY.

If you order from the UK store, your products are shipping from the UK.
Its a true localized experience.

• check out in pounds

• VAT (Taxes) are included in price

• Ships in the country, shows up in 2 days

And thats true for every market.
When we tested this vs sending to one main store, the results were night and day.
Double the conversion rates for cold traffic, better customer experience.

We go so far as to make sure the wallets feature that countries currency.

And this attention to detail roles into marketing.
We highlight country specific holidays and do promos based on that.
Work with in market influencers, etc.

Australia doesnt care about july 4th after all lol

We arent alone on finding growth abroad.

Manscaped, while they were about to SPAC, shared that their US ecom biz would be flat or down and most of their growth was going to come from global expansion.

Why you shouldnt try to expand internationally:

• Instead of managing 1 store, we manage 5

  • So updates have to happen across 5 stores

  • 5 sets of inventory and restocks we have to manage

• sometimes product launches cant happen the same day across all markets

  • Either because of production deadlines or because of inventory constraints

  • Like we dont have rings abroad right now, so their roll out is a quarter behind the US market

• TAXES

  • US sales tax costs $200,000 a year to do right

  • International is harder

  • You have to pay and remit VAT or sales tax to dozens of governments

    • We use a Importer of record and a Merchant of record to streamline all this

    • Pay them a fee, they sell and remit on our behalf, just give us the net dollars

    • david@brandaccess.com if you want to learn more about international in general

• Warehouses

  • Like I said, local inventory means local warehouses

  • We ship from 3 US nodes and use the same provider in UK/CA, but Australia and EU we found other people

  • So its 3x as many bills and order volume to manage

    • Brand access could also do warehouses though if you really want a one stop shop

    • I was just a Ruby Has loyalist, Rafi was an amazing CEO who cared about my brand dearly

• This is really only 8 figure behavior

  • If you are doing single millions or even low to mid 8 figures, do something else first

  • It is expensive and hard to make international work

    • CX 24 hours a day because it is always peak somewhere

    • Multi language CX

    • Shipping carriers all over the world

    • Multiple new ad campaigns needed

  • You really need to do this when you have the bankroll and are ready to commit

Tips and Takeaways:

• Pick one market to test first

  • Everyone typically goes canada

• Find a good partner to guide you

  • Little things internationally can fuck you

  • Couldnt recommend brand access enough

  • We used a different partner before and I legally cant talk about what happened, but it was bad

    • This newsletter has millions of dolalrs on mistakes in it

• DONT DO IT UNTIL YOU ARE READY

  • US biz needs to be huge and mature

But if you do it right, revenue can be huge.

By 2026 I think international will be bigger than our US biz.
Growth and trajectory are insane.